Identity System Redesign
Susan B. Anthony House & Museum in Rochester, NY
As the stewards of our history, it is critical that organizations like The Susan B. Anthony House & Museum connect with the public in a meaningful way, so that they may continue to educate and preserve.
This system of elements combines vibrant colors with strong graphics to invigorate the identity of The Susan B. Anthony House & Museum for the modern era. Bold typography emphasizes the messaging and mission of the organization, while color, shape, and imagery combine playfully to engage the viewer. Layers of meaning can be explored in color, logo design, composition, and even gift shop merchandise.
The rich collection of the museum provides a range of visual and informational content, and this history is woven throughout the system as a whole, enticing the viewer’s curiosity and beckoning them to look closer and to engage with all the museum has to offer.
This system of elements combines vibrant colors with strong graphics to invigorate the identity of The Susan B. Anthony House & Museum for the modern era. Bold typography emphasizes the messaging and mission of the organization, while color, shape, and imagery combine playfully to engage the viewer. Layers of meaning can be explored in color, logo design, composition, and even gift shop merchandise.
The rich collection of the museum provides a range of visual and informational content, and this history is woven throughout the system as a whole, enticing the viewer’s curiosity and beckoning them to look closer and to engage with all the museum has to offer.
Identity Elements
Process
